#149 - 1 Metric You’re Probably Not Looking at Enough

The secret to growing your podcast isn't what most creators think. In this episode, I explain why your consumption rate matters more than your audience size and show you how to find and interpret that data on Apple and Spotify. I’ll also share the simple changes that helped me boost my retention rate, the tweaks that made a bigger impact on my growth than any marketing push.

Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/

A free 30-minute call with Kevin: https://bit.ly/3E0ieM0

If you want to learn more about podcasts, reach out to Kevin:
IG: https://www.instagram.com/neverquitkid/
Email: Kevin@nextleveluniverse.com

Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/

Show notes:
(2:42) What retention rate really tells you
(4:19) How to find your Apple stats
(7:06) Spotify retention: what to look for
(8:57) What 102% consumption actually means
(10:18) Kim from The Peaceful Productivity Podcast shares her wonderful experience with Kevin and NLPS
(12:56) What’s considered average vs excellent
(14:17) Bad audio is killing your episodes
(16:58) Homework: compare your top and bottom 5
(19:29) Simple cold open tips to boost retention
(20:20) Outro

Looking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696

If you’re looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114

Podcast Growth Nation is up and running! If you’re looking for a group of other amazing podcasters like you, here’s your spot!
https://www.facebook.com/groups/3361307260840872