#142 - The Uncomfortable Truth About Niching Down…

Is your podcast too broad to succeed? In this episode, I dive into the “uncomfortable truth” about niching down—why being too broad can slow your growth and how getting specific can open more doors. I share real lessons from podcasters, break down the difference between chasing listens and building a loyal audience, and explain how businesses use specialization to stand out. Whether you’re just starting or refining your approach, this episode will help you get clear on your next steps.

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A free 30-minute call with Kevin: https://bit.ly/3E0ieM0

If you want to learn more about podcasts, reach out to Kevin:
IG: https://www.instagram.com/neverquitkid/
Email: Kevin@nextleveluniverse.com

Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/

Show notes:
(3:43) Real-life example: Niching for monetization
(5:20) The trade-offs of broad Vs. Niche audiences
(8:41) Why successful brands stick to their niche
(11:05) A case study: How niching led to profit
(11:33) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions.
(14:47) Tactical takeaways for podcast growth
(19:19) The power of industry-specific guests
(23:14) Podcast growth coaching opportunity
(24:56) Outro

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If you’re looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114

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