Podcast Growth University

#136 - The Results Of Our 30 Day Ad Test Are In…

Kevin Palmieri

Are you thinking about running ads for your podcast? I tested a 30-day Overcast ad, spent $330, and got 39 new subscribers. Was it worth it? In today’s episode, I break down the results, explain why conversion rates were low, and expound on whether paid ads are a smart move. If you’re wondering if podcast ads work, this episode is for you.

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A free 30-minute call with Kevin:
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If you want to learn more about podcasts, reach out to Kevin:
IG: https://www.instagram.com/neverquitkid/
Email: Kevin@nextleveluniverse.com

Need help with your podcast? Check out Next Level Podcast Solutions:
https://www.nextleveluniverse.com/next-level-podcast-solutions/

Show notes:
(2:07) How Overcast podcast ads work
(5:12) Clicks Vs. Subscribers: The actual numbers
(8:14) John is the host of Tomorrow's Leader and the very first Next Level Podcast Solutions client. Listen to what he has to say about Kevin and his team.
(9:41) Are ads worth the money?
(12:47) Key questions before spending on ads
(14:21) Long-term ROI: Does it pay off?
(19:23) Encouragement for podcasters
(20:02) Outro

Looking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696

If you’re looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114

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