#119 - Vanity Metrics: What Are They And Why Do They Matter?

Welcome back to another episode of Podcast Growth University — a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with almost 1,500 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 3,000 podcasts, so you can bet Kevin knows what he is talking about.

Are you wondering if the numbers you’re tracking for your podcast matter? In this episode, Kevin talks about vanity metrics and why they might not be as vital as they seem. He shares three standard metrics podcasters often focus on and explains why they can be misleading. Kevin shows you how to shift your focus to accurate growth metrics like listening, audience engagement, and meaningful downloads. Don’t get stuck chasing numbers that don’t help your podcast grow—learn what truly makes a difference! Tune in to determine which numbers count for your show’s success.

Free 30-minute call with Kevin: https://bit.ly/3E0ieM0

If you want to learn more about podcasts, reach out to Kevin:
IG: https://www.instagram.com/neverquitkid/
Email: Kevin@nextleveluniverse.com

Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/

Show notes:
(4:15) The truth about Listen Notes rankings
(6:55) Why getting guests quickly isn't always a good sign
(9:42) The issue with reviews from guests
(14:14) Chad, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions
(17:10) Misleading numbers in email lists and Facebook groups
(20:17) Reality metrics to focus on
(25:00) Understanding chart rankings
(27:57) Final thoughts on meaningful progress
(29:07) Outro